In a surprising twist, It’s Showtime, one of the Philippines’ most beloved noontime shows, might be parting ways with ABS-CBN. Hosted by Vice Ganda and an ensemble of charismatic co-hosts, the long-running variety show has been a mainstay in Filipino entertainment for over a decade.

However, rumors are swirling that financial challenges could force the show to bid farewell to its home network.

Industry insiders suggest that ABS-CBN’s ongoing financial woes, exacerbated by the loss of its broadcast franchise in 2020, are driving tough decisions about programming. Producing It’s Showtime, with its high-quality segments, star-studded lineup, and large production team, comes with significant costs—expenses that may now be difficult for the network to sustain.

Despite remaining a consistent ratings winner and a fan favorite, the network’s economic pressures have reportedly raised questions about the show’s future. Every peso spent on production is now under scrutiny for a network that has relied heavily on digital platforms and alternative distribution channels post-franchise shutdown.

Vice Ganda’s take
Vice Ganda, a central figure and the face of It’s Showtime, is reportedly aware of the financial challenges and has expressed concern over its uncertain future. While disappointed, Vice Ganda remains optimistic, believing a solution can be reached to keep the show on air.

“It’s Showtime, which is more than just a show—it’s a source of joy and inspiration for millions of Filipinos. We’re hopeful that it will continue to bring laughter and good vibes,” Vice Ganda said in private conversations with colleagues.

A cultural staple
Since its debut, It’s Showtime has been a cornerstone of Filipino pop culture. Its signature blend of comedy, emotional storytelling, engaging games, and inclusive representation has set it apart. Segments like Tawag ng Tanghalan and Mini Miss U have showcased Filipino talent, while moments of humor and heartfelt interactions have endeared the hosts to audiences nationwide.

The thought of losing It’s Showtime has left fans heartbroken. Social media platforms have been flooded with messages of support, with many expressing their gratitude for the joy the show has brought into their lives.

What’s next?
Will ABS-CBN find a way to keep It’s Showtime on its roster, or will financial constraints lead to its departure? While there has been no official confirmation from the network or the show’s producers, the growing speculation has kept fans and the media on edge.

As the story develops, viewers remain hopeful for a positive resolution. Whether it involves new partnerships, production adjustments, or other creative solutions, one thing is sure: the Filipino audience isn’t ready to say goodbye to It’s Showtime just yet.

For now, the show continues to air, keeping millions entertained and inspired, while the team behind it works tirelessly to ensure it remains a part of Filipino daily life.